major legislative decision required unions representing government employees (including school employees) to re-establish their representation and dues deduction terms with their members. This called for a rapid outreach drive to collect signatures in order to continue following regulations.
Problem
For one statewide local of 35,000 school employees, this was a daunting task. Sending an email to 35,000 members used to take days, and invariably many of the emails were incorrect; then soliciting signatures via postal service took months to complete.
Solution
Using eMembership’s Integrated Email & Text module, the local was able to compose a message and send it to every member via email and/or text, all with just a few mouse clicks. They followed up the initial notice with an e-signature drive, also natively supported by eMembership’s Electronic Signatures module.
Result
Using eMembership, the process of sending emails is infinitely easier, faster, and more accurate. Because the emails and texts were sent from the system of record (eMembership), the member contact information was guaranteed to be up to date and meet compliance. Communicating by email and text got the message out FAST. And collecting electronic signatures saved the union printing and postage fees, without requiring expensive third-party electronic signature software. The entire process was completed in a fraction of the time the prior manual process would have taken, and the result was a member retention rate significantly higher than would have otherwise been expected.
eMembership’s Integrated Email & Text Module and Electronic Signatures Module
These two eMembership modules facilitate communication and engagement with members for essential union activities. You can:
FAQs
How did eMembership help a large union achieve rapid regulatory compliance?
A statewide local of 35,000 school employees used eMembership's Integrated Email and Text module to reach every member in a matter of clicks, then followed with an electronic signature drive using the Electronic Signatures module. The entire compliance process was completed in a fraction of the time the prior manual approach would have required.
Can eMembership send emails and texts to tens of thousands of members at once?
Yes. The Integrated Email and Text module allows unions to compose a message and send it to the entire membership, or a targeted group, via email and text simultaneously, with just a few clicks. Because messages are sent directly from eMembership's member records, contact information is always current and accurate.
How does eMembership replace third-party electronic signature software?
eMembership includes a native Electronic Signatures module, so unions do not need to pay for separate e-signature tools. Documents are sent directly from eMembership, signatures are collected electronically, and completed records are stored on member profiles automatically.
What are the cost savings of using eMembership for compliance outreach?
By replacing postal mail with email and text, and paper signature forms with electronic signatures, unions eliminate printing and postage costs entirely. There is also no need for a third-party e-signature platform, since the capability is built into eMembership.
How does sending communications from eMembership improve accuracy?
Because eMembership is the system of record for member data, emails and texts sent from the platform use contact information that is always up to date. This eliminates the bounced messages and missed members that result from manually maintained lists or exported spreadsheets.
Can eMembership support targeted outreach rather than messaging all members?
Yes. The Integrated Email and Text module allows unions to send messages to the entire membership or to a specific segment, such as a bargaining unit, chapter, or member type. This is useful when compliance requirements or communications apply only to a subset of members.
