CUPE Local 4070 Transforms Union Operations with eMembership

CUPE Local 4070, known as WestJet Component, represents the cabin crew members of WestJet, WestJet Encore, and Sunwing Airlines. As part of the Canadian Union of Public Employees (CUPE), Canada’s largest union with over 750,000 members, CUPE Local 4070 needed a technology solution that could efficiently support their growing membership and evolving operational needs.

Problem

CUPE Local 4070 struggled with an outdated customer relationship management (CRM) system that lacked essential functionalities for union operations. Managing membership data, employer records, and communications required excessive manual effort, slowing down administrative processes. Additionally, the lack of a member portal made it difficult to provide self-service access to members or efficiently communicate critical updates.

Solution

eMembership delivered a dedicated, union-specific platform tailored to CUPE Local 4070’s needs. eMembership’s Data Import module immediately improved efficiency, allowing for seamless data uploads and eliminating manual entry bottlenecks.

The Member Management module provided CUPE Local 4070 with a centralized, real-time database to track detailed member profiles, including employment history, certifications, and union statuses. This eliminated the inefficiencies of scattered records and manual updates, ensuring that member data remained accurate and easily accessible.

Meanwhile, the Employer Management module enabled seamless tracking of employer relationships, contract terms, and job assignments, allowing the local to efficiently manage grievances, compliance requirements, and workforce allocations—all from a single, integrated system.

Another key component of the eMembership solution was the Member Web Portal. eMembership’s member portal helps automate administrative tasks and empowers members with numerous self-service capabilities. Members can log in, check the status of any grievances, update their personal information, and access everything they need—all in one place. As Calvin Gautschi, Recording Secretary/Privacy Officer, noted:

“The membership portal is a powerhouse of automation, streamlining processes and eliminating tedious manual tasks. This self-serve functionality drastically reduces administrative workload, making operations smoother and more efficient for everyone.”

To enhance real-time communication, CUPE Local 4070 also implemented the Member Mobile App, enabling instant updates and alerts through push notifications. Gautschi highlighted its impact:

“With the mobile app, especially in critical times like bargaining, we can instantly push notifications to our members. Whether it’s updates, strike notices, or urgent communications, eMembership ensures real-time access to vital information—an absolute necessity in today’s fast-paced world.”

Result

The adoption of eMembership transformed operations for CUPE Local 4070 by providing a secure, fully supported platform designed specifically for labor unions. With automated workflows, centralized data management, and self-service tools for members, administrative tasks that once took hours or even days are now completed in minutes. This efficiency frees up valuable time for union staff to focus on advocacy and member support. Gautschi affirms:

“eMembership has truly been a game-changer for us, delivering a stable, secure, and fully supported system that continuously evolves with top-tier upgrades.”

More than 40 union locals rely on eMembership to streamline operations, enhance member engagement, and deliver real results for unions across the USA and Canada. If you’d like to learn more about how eMembership can support your union, schedule an introductory call with David Stone today.